The Devji Group

The Devji Group is a group of Edmonton brothers who own seven different clothing boutiques in Edmonton. Their stores cover the gamut from high men’s and women’s fashion to classic rock tees and motocross brands over to hip hop, skate and urban culture for both genders. In summer 2006 they were looking to enhance their online presence for all seven of their clothing companies to better inform their customers as well as promote the rather diverse selection of top-quality brand names that their stores carry.

I worked in co-ordination with Zaar Marketing to create designs to accurately capture the various target markets of each clothing company and help thematically separate each store from one another. I was responsible for logo revisions for many of the stores, the design of all of the websites as well as development of xhtml-strict templates for integration with the WordPress Blogging Platform.

Project Link: Soular Clothing

Project Link: Method Streetwea

Project Link: Queue Clothing

Project Link: Sophia’s Clothing

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Tagged in: Design, Devji, Identity, Illustration, Interactive, Zaar
Category: Client Work

DJ Junior Brown

DJ Junior Brown is an extremely well-known, Edmonton-based DJ. He was preparing to release a new cd of mixes and was in need of a new website as well as cd cover/insert artwork. Working in co-ordination with Zaar Marketing, I designed the logo, all of the cd artwork and then integrated these visual themes into the Flash-based website. The website was driven by Actionscript 2.0 and featured an XML-driven photo gallery for ease of maintenance by DJJB.

Project Link: djjuniorbrown.com

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Tagged in: Flash, Identity, Interactive, Print, Zaar
Category: Client Work

Bridal Fantasy

Bridal Fantasy is one of the largest bridal shows in Alberta and has been wowing brides since 1980. Featuring the latest trends in flowers, formals, gowns, destination wear, hair and make-up, a fashion show, lifestyle stage, sections on home decorating, cooking, career management and preparing for the wedded life, Bridal Fantasy is a great resource for all couples looking at marriage. In early 2006, Bridal Fantasy was looking for a website to match their nationally launched Bridal Fantasy magazine.

In coordination with Zaar Marketing, the bright colors and strong photography of the magazine were utilized to develop a template of aesthetics that could be used to brand the website while maintaining harmony between their offline and online media. These aesthetics were then paired with a standards-compliant, xhtml-strict code-base to create a visually stunning, search engine optimized website.

Project Link: Bridal Fantasy

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Tagged in: Bridal Fantasy, Interactive, Standards, Zaar
Category: Client Work

FS Skate and Snow Brochure

FS Skate and Snow was remodelling their store in West Edmonton Mall to better serve their customers by more effectively displaying their large volumes of merchandise better. With this in mind, they set about to design a brochure to highlight their new store layout, highlight the benefits of dealing with FS Skate and Snow and attract a few premium brands that they had yet to acquire to their roster of merchandisers.

Coordinating with Zaar Marketing to produce the brochure under an extremely tight deadline, the 24-page collateral piece met and exceeded all of the client’s needs and expectations while helping to strengthen the FS brand with their distributors.

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Tagged in: Devji, FS Skate and Snow, Print, Zaar
Category: Client Work