Glass Castle Apocalypse

A visual response for my English 101 class to Bob Dylan’s The Times They Are-A Changin’. We had to select a poem or reading from the semester’s coursepack and then interpret it into some sort of visual response.

I read the poem before I went to sleep to give my sub-conscious a chance to chew on it for a while as it tends to be how I get my best ideas. Lo and behold, 4:30am rolls around and I’m woken up out of a dead sleep by a nightmare/dream about the meek inheriting the earth, which is essentially what Dylan’s song is about. My dream was significantly more violent and was placed a number of years in the future, but essentially the image below was the last remnant of the dream when I woke up. A lone anguish cry of the repressed before they revolt and tear down the glass castles of lies, greed, corruption, and manipulation.

The final version was a 19″ high x 27.5″ wide poster. The final .psd file was a few megs over 1gb (!).

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Tagged in: Design, ECUAD, Illustration, Print
Category: Personal Work

The Bank Ultra Lounge

In fall of September 2005, I was contacted about working with a local entertainment industry company about designing a branding scheme for a new lounge/nightclub they were opening up in downtown Edmonton, AB. The owners were designing the club to appeal to an older, wealthier crowd who treated the clubs they go to as an extension of their personality and lifestyle. The project involved designing a logo for the club, all print collateral from launch through the first six months of business, as well as designing/developing a website on MediaShaker’s Shout content management system.

The logo utilized LettError’s Federal font, currently the most accurate representation of the American bill’s typeface, to provide a subconscious indication of money. The thick, bold characters of Federal were then contrasted by the heavily kerned, lowercase tagline composed in Univers Ultra Thin Condensed. The typography was supplemented by the development of a secondary branding mark, a dollar sign enclosed in a thickly outlined circle, integrated into the logo as well as much of the club’s branding collateral. Finally, the brown utilized throughout the club’s interior design was carried through to all print and interactive collateral.

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Tagged in: Flash, Identity, Interactive, Print, The Bank
Category: Client Work

DJ Junior Brown

DJ Junior Brown is an extremely well-known, Edmonton-based DJ. He was preparing to release a new cd of mixes and was in need of a new website as well as cd cover/insert artwork. Working in co-ordination with Zaar Marketing, I designed the logo, all of the cd artwork and then integrated these visual themes into the Flash-based website. The website was driven by Actionscript 2.0 and featured an XML-driven photo gallery for ease of maintenance by DJJB.

Project Link: djjuniorbrown.com

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Tagged in: Flash, Identity, Interactive, Print, Zaar
Category: Client Work

IABC Edmonton

For both 2006 and 2007, I donated my time to help the International Association of Business Communicators’ Edmonton branch design small print booklets for their yearly summer awards gala.

For 2006, the theme of the party was “Magnetic Poetry” and each of the pages featured a selection of images styled like the poetry magnets you find on your fridge. If you organized the words together for each section group, they formed an inspirational quote related to design and marketing.

For 2007, the theme was “iCommunicate” so I developed a highly tech-stylized background elements and cover for the booklet.

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Tagged in: IABC, Print
Category: Client Work

FS Skate and Snow Brochure

FS Skate and Snow was remodelling their store in West Edmonton Mall to better serve their customers by more effectively displaying their large volumes of merchandise better. With this in mind, they set about to design a brochure to highlight their new store layout, highlight the benefits of dealing with FS Skate and Snow and attract a few premium brands that they had yet to acquire to their roster of merchandisers.

Coordinating with Zaar Marketing to produce the brochure under an extremely tight deadline, the 24-page collateral piece met and exceeded all of the client’s needs and expectations while helping to strengthen the FS brand with their distributors.

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Tagged in: Devji, FS Skate and Snow, Print, Zaar
Category: Client Work