The Devji Group

The Devji Group is a group of Edmonton brothers who own seven different clothing boutiques in Edmonton. Their stores cover the gamut from high men’s and women’s fashion to classic rock tees and motocross brands over to hip hop, skate and urban culture for both genders. In summer 2006 they were looking to enhance their online presence for all seven of their clothing companies to better inform their customers as well as promote the rather diverse selection of top-quality brand names that their stores carry.

I worked in co-ordination with Zaar Marketing to create designs to accurately capture the various target markets of each clothing company and help thematically separate each store from one another. I was responsible for logo revisions for many of the stores, the design of all of the websites as well as development of xhtml-strict templates for integration with the WordPress Blogging Platform.

Project Link: Soular Clothing

Project Link: Method Streetwea

Project Link: Queue Clothing

Project Link: Sophia’s Clothing

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Tagged in: Design, Devji, Identity, Illustration, Interactive, Zaar
Category: Client Work

FS Skate and Snow Brochure

FS Skate and Snow was remodelling their store in West Edmonton Mall to better serve their customers by more effectively displaying their large volumes of merchandise better. With this in mind, they set about to design a brochure to highlight their new store layout, highlight the benefits of dealing with FS Skate and Snow and attract a few premium brands that they had yet to acquire to their roster of merchandisers.

Coordinating with Zaar Marketing to produce the brochure under an extremely tight deadline, the 24-page collateral piece met and exceeded all of the client’s needs and expectations while helping to strengthen the FS brand with their distributors.

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Tagged in: Devji, FS Skate and Snow, Print, Zaar
Category: Client Work