The Devji Group

The Devji Group is a group of Edmonton brothers who own seven different clothing boutiques in Edmonton. Their stores cover the gamut from high men’s and women’s fashion to classic rock tees and motocross brands over to hip hop, skate and urban culture for both genders. In summer 2006 they were looking to enhance their online presence for all seven of their clothing companies to better inform their customers as well as promote the rather diverse selection of top-quality brand names that their stores carry.

I worked in co-ordination with Zaar Marketing to create designs to accurately capture the various target markets of each clothing company and help thematically separate each store from one another. I was responsible for logo revisions for many of the stores, the design of all of the websites as well as development of xhtml-strict templates for integration with the WordPress Blogging Platform.

Project Link: Soular Clothing