04.30.2008
2:10 am
LucentDreams Animation
Kai Pedersen, a traditionally trained animator and widely acknowledged 3D artist, approached me a few years ago about developing a logo for the animation company he was starting up.
Utilizing this juxtaposition of his traditional skills with his 3D talent for the basis of the identity concept, I tried to portray a very dream-like scene with the logotype via the swirling, cloudy shapes. Representing the idea behind lucid dreaming, the eye is open, observing everything around it. To enhance the symbolism of his 3D/classical animation talents, I juxtaposed the sharp, clean lines (typical of 3D rendered elements) of the blue with those of the jagged, rough areas of grey (typical of hand-rendered elements). The combination creates a feeling of shapes forming and dissolving before your eyes, as if walking through a dream.
I continued the use of the above mentioned juxtaposition into the logotype where I used a very clean, rigid font (Trajan Pro) and combined it with the rough-sketch underline below the name. The small arm on the top of the “A” in Dreams and the jagged underline is simply a throwback to the free-form, hand-rendered elements found throughout the logo.
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